Join us to explore how UK production house and broadcaster ITV migrated its entire viewing data ecosystem from a legacy AWS environment to Google Cloud in just six months. This session will detail the "One Team" collaboration between ITV, Deloitte and Google Cloud that drove the project's success, while sharing insight on landmines that needed to be overcome along the way, which ultimately led to £1m in annualised savings and won ITV's "Outstanding Technology Team of the Year" award. We will unpack the challenges of moving critical data products under a tight deadline and share how the new, unified platform on Google Cloud has not only accelerated data insights but also paved the way for future innovation.