Day 1 – April 22, 2026
Breakouts
BRK1-112 • Vertex AI, Agents • Introductory
From algorithms to agents: How Gen Z, Gen Alpha, and AI are rewiring commerce
location_on
Breakers E
schedule
11:00 AM - 11:45 AM
The convergence of culture, technology, and generational power is reshaping commerce. As Gen Z programs the algorithmic economy and Gen Alpha becomes the first AI-native generation, PwC’s Ali Furman and Google’s Stephanie Wong explore 3 structural shifts: generational influence as economic force, AI as the new front door to discovery, and agentic commerce – where AI curates and transacts. The discussion will examine how demand forms inside algorithms and how brands compete when intent becomes a prompt and AI becomes the storefront.
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