Bridge the gap between consumer insights and brand creativity with Mars Incorporated’s  “One Demand AI.” This session unveils the agentic system transforming Mars Incorporated’s global marketing lifecycle using Gemini and Vertex AI. We explore shifting from traditional silos to cooperating agents that automate everything from campaign briefings to creative assets. We dissect four pillars: data ingestion, a multi-agent orchestration framework, natural-language UIs, and Google Cloud hosting. Learn how Mars Incorporated operationalizes brand-safe, generative workflows at an enterprise scale.