Day 1 – April 22, 2026
Agentic commerce: Transform the shopping experience with Google agents and open standards
Imagine an AI agent that can find the perfect product, answer fit questions, verify inventory in real time, and securely complete a purchase – all within a single chat. This session shows how to make that vision a reality and set your business up for success on your own site, AI Mode in Google Search, Gemini, and beyond. Learn to build state-of-the-art agents with product discovery, equipped with user-event optimized recommendations and deep user context. Dive into how to connect your agents to store catalogs, payment processors, and any conversational UI via the Universal Commerce Protocol (UCP). Discover how to establish irrefutable proof of user authorization using the Agent Payments Protocol (AP2). Join us to learn how these protocols – built on the foundations of Model Context Protocol (MCP) and the Agent2Agent (A2A) protocol – are creating a seamless, secure, and open ecosystem for the next generation of online and in-store retail and commerce.
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