You’ve built the future, but is your organization living in it? Most digital transformations don’t fail because the technology is broken; they fail because human habits are hard to break. Behavioral economist Julia Dhar joins Google to reveal the hidden psychological friction that stalls even the most advanced cloud strategies. Discover the science of “making change stick” by aligning technical ambition with human instinct. Join us to move beyond the frustration of wasted investment and learn the practical art of hardwiring innovation into your company’s DNA.