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phase 5 session info modal
Day 1 – April 22, 2026
Lightning Talks
CUSTLT-129 • Introductory
Build "Living Games" with AI
location_on Customer Theater
schedule 5:30 PM - 5:50 PM

Evolve beyond Live Services into "Living Games" that rapidly react to player behavior. Google demonstrates how Generative AI closes the loop between player behavior and content creation. Attendees will gain practical strategies for scalable implementation, solving IP challenges, and managing costs to build the next generation of endlessly replayable, responsive experiences.

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