Day 1 – April 22, 2026
Breakouts
BRK2-232 • Agents • Technical
Agentic commerce: How Ulta and Bunnings re-imagined the shopping experience
location_on
Surf C
schedule
3:45 PM - 4:30 PM
Shopping is deeply personal and often complex, whether a customer is building a customized skincare routine or tackling a major home improvement project. Join this session to discover how industry leaders are redefining the digital customer experience by using Google Cloud’s Shopping Agents to move beyond simple search filters and basic transactions. You'll learn how implementing an intelligent, conversational shopping agent can elevate your brand's customer journey from a simple catalog search to a deeply personalized, highly consultative experience that drives both revenue and long term trust.
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