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phase 5 session info modal
Day 2 – April 23, 2026
Breakouts
BRK1-144 • Applied AI, Data Analytics, Gemini • Introductory
From insights to agents: Powering the end-to-end marketing value chain
location_on Banyan D
schedule 5:15 PM - 6:00 PM

The key to a competitive advantage today is in shortening the distance between consumer intent and brand response. To win, enterprises must rewire their marketing value chain using data and AI. Join this session to explore how WPP and Reebok, part of Authentic Brands Group, built AI-native organizations. Learn how they apply real-time signals, predictive analytics, and multimodal AI to scale engagement. Discover strategies driving their transformative results like 70% faster media activation and 40% higher ROI, by using Google Cloud to close the insight-to-activation gap.

 

 

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