Joseph Vinhais is the Senior Vice President of Quality and Safety at Mattel, where he leads a global team, systems,  and culture that protect consumers and power innovation across Hot Wheels, Barbie, Uno and many more of the world’s most iconic brands. A transformational executive, he is recognized for building high-performing organizations, strengthening accountability, and embedding quality and safety as strategic advantages, not constraints.
With a career spanning highly regulated global industries, Joseph has led enterprise wide quality transformations, guided organizations through complex regulatory challenges, and helps bring first-of-their-kind products to market at scale. His work bridges rigor and imagination, aligning compliance, technology, and commercial strategy to support responsible growth.
At Mattel, Joseph is focused on the future of quality, modernizing systems, advancing analytics and AI-enabled insights, and reimagining how organizations build trust in an increasingly complex, digital world.