Jacob Boesen Madsen is Head of Data Platforms at Telenor Denmark. He leads the company’s data platform modernization—shaping product‑oriented, governed, and reliable data foundations that support analytics, AI, and customer innovation. Jacob partners across marketing, product, and engineering to shorten the path from raw data to business value—emphasizing data quality as a first‑class feature, driving outcome‑oriented roadmaps, aligning architecture with measurable KPIs, and helping the organization mature from pipelines to platforms.