Helder is a senior tech and product executive with extensive experience in large-scale transformation and enterprise architecture. Currently CDTO at Sonae MC and formerly CPTO at Farfetch, he draws on his software engineering origins to lead organizations through complex infrastructure shifts. He has scaled technology teams from 100 locally to over 2,000 globally, successfully executing massive cloud deployments, launching global digital consumer products, and performing profound Tech, Infra, and Business AI Transformations to drive structural business value.