Mauro Flores is a senior data and transformation executive at Virgin Media O2, operating at EVP scope to lead the organisation's Data Democratisation strategy. Since joining VMO2 in 2023, he has helped drive a more data-driven business by making data more accessible, trusted, and actionable across the organisation, enabling better decision-making, stronger customer outcomes, and measurable business value.
With nearly 25 years of experience across technology, data, and business leadership, Mauro has built his career at the intersection of transformation and execution. His background spans entrepreneurship, enterprise digital transformation, and global leadership roles across Peñoles, Oracle, MuleSoft, and Salesforce. At Salesforce, he led Data Strategy and Intelligence globally, strengthening his focus on customer success, scalable operating models, and the role of data in driving growth.
At Virgin Media O2, Mauro leads a broad portfolio spanning BI and Analytics, Data Culture, Data Governance, Data Intelligence, Data Transformation, Data Planning, and Data Privacy. Most recently, he has helped lead the successful implementation of conversational analytics using Gemini Enterprise, enabling faster and more accessible insight generation across the business.
A lifelong learner and black belt martial artist with more than 30 years of experience, Mauro is passionate about technology, teaching, and developing talent. He is guided by the values of integrity, justice, and fairness, and is known for building high-performing teams and leading transformation with clarity, energy, and purpose.