Chad Westfall is the Senior Vice President of CX Product & Technology at Macy’s Inc., where he leads enterprise strategy and delivery across digital, stores, and call center experiences. He drives Macy’s customer experience transformation—advancing ecommerce, marketing, loyalty, and colleague‑facing platforms to create more seamless and personalized interactions. Prior to Macy’s, Chad held senior technology leadership roles at IHG Hotels & Resorts and John Deere and served as a technology consultant for various Fortune 500 companies.